Wednesday, January 19, 2011

The Pure Michigan Campaign Helps Vault Michigan to the Most Active Tourism Web Presence in America

Michigan rules the web, apparently, as a tourist destination.

According to Gammet Interactive, a resource that helps tourism organizations with the development of internet and social media marketing programs, Michigan as a destination has the biggest web presence in the country.


Using Facebook, Twitter, Google searches, traffic on state tourism websites, and more, Gammet measured how social each state's destination marketing organization — in Michigan's case the Pure Michigan site — was on the web.

The ranking was for the fourth quarter of 2010 and is the seventh time Michigan has come out on top.

Just one more reason the Pure Michigan campaign needs to be kept. Pure Michigan is a national marketing campaign that was launched in 2006 to boost Michigan's tourism. It's been successful as heck, ranked by Forbes Magazine as one of the all time ten best travel campaigns. Michigan is viewed by much of the country as an industrial rust belt state, not the Great Lakes State with more coastline than any other state besides Alaska, a place with sugar sand beaches, and one of the rare places with singing sands.

Not surprisingly, Republican political figures have objected to the successful campaign. It's going to be a tough couple of funding years for the Pure Michigan campaign...but hopefully continued news about the program's success will keep it going for a long time to come.

No comments: